In 2019, I helped pitch and win the Bayer Corporate Communications account for the US.

CHALLENGE: Most people thought of Bayer as simply Bayer Aspirin, not realizing that it was actually the world’s largest health and nutrition company, with research and products ranging from pharmaceuticals, to famous over-the-counter medicines like Claritin, to agricultural innovations that help seeds resist the effects of climate change. 

SOLUTION: Show not only the breadth of WHAT Bayer does, but focus on the human benefit of WHY they do it. The national campaign included TV, OLA, digital billboards, as well as branded content.