Snuggle Bear had been trapped for over a decade in a strange CGI dimension.

We partnered with Jim Henson Creature Shop to rebuild the fuzzy original puppet and relaunch the brand with the platform Let’s Snuggle, which was all about making the world a softer place and helping Snuggle be a catalyst for human connection. 

For Valentine’s Day, we created Snuggle Serenades, taking the Bear back to his 80’s roots with customizable music videos you could send to your special someone.