CHALLENGE: Moms were turning to other beverages besides milk.

SOLUTION: A US Olympic partnership to help show moms how milk can fuel their kids’ potential and help them grow up strong. 

Milk invested heavily in the U.S. Olympic Partnership for several years. This included teaming up with athletes throughout the games. Everything from TV spots, print, OLA, even designing a custom surfboard for the American athlete house in the Olympic Village.

(We had an awesome Tokyo Summer Olympics campaign lined up which would have celebrated the introduction of skateboarding at the 2020 Games, featuring Tony Hawk and directed by Dogtown OG Stacy Peralta. It was all edited and ready to go, but got scrapped along with so much else in 2020.)