Campbell Ewald New York, SVP /Executive Creative Director, 2016-2021
• Pitched and won Bayer account, launching This is Why We Science corporate campaign in the US.
• Pitched and won Port Authority of New York and New Jersey, developing communications for the ports, bus and train terminals and airports, including the rebuilt Laguardia and newly renovated JFK.
• Develop ongoing creative campaigns for Empire State Development, including seasonal tourism campaigns and business development advertising to attract business to New York State.
• Launched new “Milk It!” and “Love What’s Real” campaigns for Milk and continued creative development for Milk Olympics Partnership and “Built With Chocolate Milk” campaign.
• Created successful Snuggle Serenades Valentine’s Day Promotion, and continued Let’s Snuggle advertising campaign
Lowe Campbell Ewald NY, Group Creative Director, 2014-2016
• Pitched and won Empire State Development, which includes all advertising for I LOVE New York Tourism and New York State Business Development
• Created campaign for launch of high-end DeLonghi Cappacino Maker
• Created pitch-winning campaign for UNICEF U.S. Fund with the line “Children First”
• Continued campaign development and production for Country Crock
Deutsch NY, ACD/Creative Director 2009-2014
• Wrote Got Milk? Super Bowl commercial starring Dwayne “The Rock” Johnson
• Led creative development for relaunch of Snuggle Fabric Softener with “Let’s Snuggle” brand campaign.
• Relaunched Country Crock brand with Welcome to Crock Country campaign
• Wrote and produced full program of spots for the continuation of Outback Steakhouse’s “It’s Always Fresh in the Outback” campaign
• Developed and produced creative for relaunch of Perdue Farms with “We Believe in a Better Chicken” campaign
Lowe NY, Copywriter Nov 2003 - November 2009
• Wrote pitch-winning commercial for Zicam Cold Remedy
• Helped create pitch-winning campaign for XM Satellite Radio
• Part of winning pitch team for Degree Men
• Worked on Unilever, Zicam, Wisk, HSBC, Macy’s, Verizon Wireless, Nokia, Milk, Sharp, GMC
Recognition & Honors
Clios, One Show, Communications Design Annual, USAToday Top 10 Super Bowl commercials, Adweek, Art Directors Club, Cannes Advertising Festival, Addys, Effies judge
School
Adhouse, New York, Summer/Fall 2003 Creative Boot Camp
Pratt Institute, 2003 MFA Painting
School of the Art Institute of Chicago Summer Painting Seminar 2001
Brigham Young University, 2000 BFA Painting/Marketing Communications
Interests & Extras
Road Trips
My family has driven a minivan from the East Coast to the West Coast and back again every summer for the last six years. I usually get to join them for at least one direction. We’ve taken the southern route from New York to Seattle by way of Texas, the Trans-Canada Highway through Banff, I-94 through North Dakota and Glacier, I-90 through the Badlands of South Dakota, I-70 through the fields of Kansas, and of course the straight shot on I-80 through Iowa and Nebraska. All these roads eventually lead us to Ashland Oregon, where we breathe in the dry Western air that hopefully isn’t full of wildfire smoke by the time we arrive.
Swimming
I’ve swum around the Statue of Liberty, around Governor’s Island, in the East River, a 10K in the Hudson from 79th all the way up and under the GW Bridge, across the Long Island Sound from Glen Cove to Larchmont, and a one-way dash from Alcatraz. (People sent me a lot of Shark Week videos before that one)
Extras
I’m a Pinewood Derby Champion and have double-jointed thumbs
